Profiles of Eco-Conscious Entrepreneurs Making a Difference
It can be easy to feel overwhelmed by the problems facing our planet. But there are real people out there—just like you—who are finding smart, hopeful ways to protect the Earth. These eco-conscious entrepreneurs are showing us that with care, creativity, and community, we can all make a difference.
Let’s meet a few of them.
1. Jo Mack – Everyday Sustainability, Made Simple
Jo is the founder of ecoLiving, a company creating plastic-free alternatives for everyday household items. From compostable sponge cloths to reusable cotton buds, Jo built ecoLiving to prove that sustainable living doesn’t have to be complicated. She started the business when she couldn’t find truly zero-waste products for her own home—and decided to make them herself.
Why it gives us hope: Jo shows that eco-friendly choices can be practical and accessible. Her company is carbon-neutral, partners with reforestation projects, and employs an all-female warehouse team, making sustainability a community effort.
2. Sarah Kauss – Hydration with a Mission
Sarah Kauss is the founder of S'well, a brand that redefined how we hydrate with sleek, reusable, insulated bottles. She started the company in 2010 with a bold idea: to reduce single-use plastic by offering a product that was both functional and beautiful. What began as a single bottle design has grown into a global brand that champions sustainability through everyday actions.
Why it gives us hope: Sarah proved that small lifestyle changes—like switching to a reusable water bottle—can have a massive impact. Through innovation, advocacy, and design, S'well has helped divert millions of plastic bottles from landfills and oceans, inspiring a movement toward conscious consumption.
3. Hannah Testa – Conscious Steps Toward Change
Hannah is the founder of Conscious Step, a brand offering socks that fund social and environmental causes. Starting as a teen passionate about social justice, she grew Conscious Step into a business that combines fashion with philanthropy, donating proceeds to important global initiatives like clean water and reforestation.
Why it gives us hope: Hannah demonstrates how young leaders can create change by blending business with activism. She inspires others to wear their values on their feet and support causes that protect the planet.
How You Can Take Action
Feeling inspired? You don’t need to start a business to make a difference. Here are a few easy ways to take action:
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Support local green businesses. Shop from people who care about the planet.
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Reduce waste at home. Reuse jars, bring your own bags, and try composting.
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Learn and share. Talk to friends and family about what you’re doing and why it matters.
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Stay hopeful. Change takes time, but every step counts.
The world is full of people making smart, kind choices for the Earth. Entrepreneurs like Jo, Sarah, and Hannah remind us that no matter who you are or where you live, you can make a difference.
The future is being built right now—and it can be bright, green, and full of hope.
Ready to take your first step? Start small. Start today. We’re with you.